This sentence seems to be a cliche, but in fact it is not. Because the goals put forward by many managers are false, they are not clear to employees.
The so-called clear goal actually includes two meanings: one is that the team's goal is very clear; The other is that the task objectives set for each employee are very clear. What is clarity? It is clear only when it can be quantified.
All work has a key place, which must be quantifiable. If it can't be quantified, it either means that you didn't grasp the key points or you didn't think clearly.
The reason why some units have low management efficiency, even chaotic management and overstaffing, is that most employees' task objectives are not set clearly enough, and many people's performance is qualitative rather than quantitative.
For example, the goal is to do something, but there is no quantitative measurement and assessment criteria, which is a problem. According to this goal, most people either muddle through or get busy in the wrong direction and fail to solve the problem in the end. In fact, this kind of situation is the most harmful to employees, especially excellent employees. Because, in the end, he could not prove that his performance was better than others.
How to judge whether the task goal setting of employees is clear? It is to let employees know clearly that after what they have done, they will be able to get the due evaluation or promotion, rather than being "Hello Me". Everyone is the same.
If no answer is given, it means that the performance objectives of employees are not set clearly enough.
If the goals are not set clearly, even if the team has strength, it may not be able to make the right direction. Therefore, clarifying the team's goals and employees' goals is the first thing managers need to do when leading the team.