Founding the People's Republic of China seventy The development of the cable industry over the past years has confirmed the saying that those who gain quality win the world.
Development from quantity to quality
After the founding of New China one thousand nine hundred and eighty In, China's wire and cable industry as a whole was small in scale and the number of enterprises was small. Products, technology and talents were mainly concentrated in large state-owned enterprises such as Shenyang Cable Factory and Shanghai Cable Factory. one thousand nine hundred and ninety After, with the continuous and rapid growth of China's economy, it has provided a huge market space for the development of the cable industry. Today, the overall scale, output and growth rate of China's wire and cable industry have ranked first in the world for many consecutive years.
At present, the wire and cable industry presents several prominent industrial characteristics: large scale. The total output value of the wire and cable industry has exceeded one trillion yuan. Among the sub industries of the machinery industry, the output value of the wire and cable manufacturing industry accounts for a quarter of the total electrical and electrical appliances, which is the second largest industry after the automobile manufacturing industry; Secondly, wire and cable industry "Material is more important than industry", raw materials account for 70% At the same time, there are many enterprises in the industry, and there are thousands of enterprises engaged in the industry; Third, the industry concentration is low. The top ten cable enterprises in China only account for 7%~10% , while the developed countries 50% above.
Such industry pattern, on the one hand, is the result of the rapid expansion of market demand, reflecting the remarkable achievements of China's wire and cable industry; On the other hand, it brings huge competitive pressure to the industry enterprises. In order to obtain orders, peers compete to lower prices. In the industry, jerry building, shoddy goods, and dumping below the cost price occur from time to time, resulting in many potential safety hazards and serious accidents. According to statistics, two-thirds of the fire accidents in China are related to the quality of wires and cables, In the past decade, more than one hundred Start.
The quality problem has gradually emerged with the growing of the cable manufacturing industry. The national quality inspection department and the industry association have inspected and cracked down on counterfeits for many years, but the effect is not complete. After analyzing the reasons, Wu Shimin, Executive Deputy Secretary General of Wire and Cable Branch of China Electrical Appliance Industry Association, said in an interview with China Industry Daily that in addition to the impact of industry structure and market pressure, there are also the following reasons: the average profit rate of the industry is low. The price gap of cable products is generally 20% ～ 30% Some even reach 50% The industry profit rate is much lower than the average level of the entire equipment manufacturing industry. In addition, many cable customers have implemented the low price bid winning method, leading cable manufacturers to rely on low prices to seize the market.
Thus, when two thousand and seventeen When the "Okai Cable Incident" in caused a strong reaction in the society and the public was shocked by it, there was a consensus in the industry that "Rome wasn't built in a day".
Quality leads the market
Like two sides of a coin, two thousand and seventeen The "Aokai Cable Event" in also triggered the shock of the industry pattern when the industry quality problem was exposed, which led the industry to develop in a benign direction.
A prominent phenomenon after the incident was that the cable quality and safety problems caused great attention from the public and consumers, and the market orders quickly tilted to high-quality enterprises.
More than 10 cable listed companies such as Baosheng Group, Zhongtian Technology, Hanjiang Cable Co., Ltd two thousand and seventeen The operating income of the first half of and the whole year was generally high. Guangdong Nanyang Cable Group Co., Ltd two thousand and seventeen The financial report for the first half of the year shows that the company has realized operating revenue eighteen More than 100 million yuan, with year-on-year growth 50% above. baosheng group two thousand and seventeen Annual operating income two hundred More than 100 million yuan, with year-on-year growth 36% 。 reach two thousand and eighteen This situation continued in. Jiangsu Shangshang Cable Group Co., Ltd, 2017~2018 The cumulative growth rate of annual operating income reached eighty-six 100 million yuan, compared with two thousand and sixteen The annual operating income was equivalent to that of two years to create a new "top". CSL Holdings two thousand and eighteen It also reached eighty-nine Billion yuan, the highest in history.
The "Aokai Cable Event" has not only triggered changes in the industry, but also had an impact on the capital market. two thousand and seventeen year ten In June, CSL Holdings implemented restructuring. As for the reasons for the transfer of shares, Yang Feizeng, the actual controller of CSL Group, said publicly on this matter that the cable industry is highly competitive, with serious homogenization and low gross profit in traditional industries. Now it is difficult to improve the performance of continuing to do this, but there must be a steady growth. For capital, advance and retreat is a routine matter. The transferee belongs to the non cable industry and is not familiar with the cable industry. After the cooperation with CSL Group, CSL Group gave the first domestic performance gambling commitment, and the cable business is still operated by the original team.
In addition, The "Aokai cable incident" squeezed those enterprises that survive on low prices, and a large number of enterprises with poor business performance closed down. According to General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) two thousand and seventeen According to the report on the special spot check of national supervision on the quality of wire and cable products in nine hundred and two Enterprises carried out spot checks, including two hundred and seventy-two Enterprises failed to sample due to bankruptcy, production change, business license cancellation, production suspension and other reasons.
Strong quality leads to strong industry
From the government work report The 13th Five Year Plan and the Outline of National Innovation Driven Development Strategy were reported to the 19th National Congress of the Communist Party of China, and the formulation of the strategy of "strengthening the country through quality" has confirmed the concept of high-quality development for economic growth.
As the only one awarded in the cable industry Zhu Hongxiang, the deputy general manager of Shangshang Cable, a "national quality management expert", is very excited every time when he mentions these documents. "If the country wants to develop, the economy must shift from focusing on quantity growth to high-quality improvement; only by focusing on quality, the cable industry is the way out!" fifty Over the years, Shangshang Cable has always adhered to the quality first enterprise development strategy. Now the reputation of quality management has spread far beyond the industry, and many industrial enterprises have come to learn from it. All daily nonconforming products are placed on the enterprise intranet, a detailed product quality report is issued weekly and monthly, and a product failure mode library is established, ERP The system integrates information technology and quality management, and establishes the quality management mode of "four people", namely, "everyone has indicators, everyone has data, everyone calculates accounts, and everyone is the boss".
The quality management experience of Shangshang Cable is nothing more than these. But why do many scholars report that this management model is difficult to replicate? Sun Bohuai, president of China Machinery Industry Enterprise Management Association, interpreted this very well, "These things seem very simple, but in fact, behind the simple needs a lot of data support, long-term experience accumulation, and advanced technology and information technology means." In Zhu Hongxiang's words, "our data accumulation twenty many years. As small as the quotation of a ballpoint pen purchased by the office, we can get decades of data from the computer in a few seconds. This provides sufficient reference data for our management. " Indeed, from one thousand nine hundred and eighty-seven Since, Shangshang Cable has taken the lead in implementing the "quality one vote veto system" in the industry. two thousand and four In, the excellent performance management mode was introduced to ensure product quality through scientific means. two thousand and eleven In, Shangshang Cable built the world's leading ultra-high voltage centralized control system, and the production quality of ultra-high voltage cables achieved the traceability, control and analysis of the whole process.
Quality management has given Shangshang Cable great rewards. Current per capita output value of Shangshang Cable five hundred 10000 yuan, the highest workshop per capita one thousand Over 10000 yuan, the per capita profit level is far ahead of the peers. In the scale ranking of global insulated cable enterprises, the ranking of Shangshang cable has increased year by year, to two thousand and eighteen It has already ranked first in China and seventh in the world. Ding Shanhua, the chairman of the board of directors, said laughingly that "foolishness is not a loss, and kindness is rewarded".
Sun Bohuai fully affirmed the quality management level of Shangshang Cable, saying that, "The breakthrough in management can create a lasting competitive advantage more than technology and product innovation. Shangshang Cable not only creates itself, but also brings exemplary significance to many industry enterprises, thus powerfully promoting the competitiveness of the industry and the country."
Now more and more enterprises in the cable manufacturing industry like Shangshang Cable attach importance to quality, and the overall strength of the industry continues to improve. this year one In August, the State Administration of Market Supervision announced the two thousand and eighteen The data of the special spot check of national supervision on the quality of non flame retardant (fire-resistant) wire and cable products in two thousand and seventeen Several indicators have been significantly improved in the special spot check of national supervision on the quality of wire and cable products in. The overall product disqualification rate is from two thousand and seventeen Of 13% Descend to two thousand and eighteen Of 5.2% 。 The product qualification rate of large cable enterprises is from two thousand and seventeen Of 91% reach two thousand and eighteen Of 100% , rising nine Percentage points; The rise of medium-sized cable enterprises eleven Percentage points; Small cable enterprises rose nearly nine Percentage points.
